This is part II of a series that started with Confronting Agoraphobia, Part I: Carefully Taught.
My folks have a good friend - we'll call him Doug - who's learned a thing or two about saving money. A wunderkind who made an early fortune in the evolution of microloans, he knows that small amounts add up. He's also learned that to most businesses any sale is better than no sale. Doug haggles for everything. He will walk to the counter at Wal-mart with a $25 pack of t-shirts, toss it on the belt, and tell the clerk "I'll give you $15." He renovates kitchens for a living. He will go to furniture stores and open with a bid at 50% of list price.
You'd be amazed at how often he gets the discounts he requests.
Did you think you couldn't haggle at Wal-mart? Have you ever tried? If you haven't, you're probably not alone, and you aren't entirely to blame. It sounds like a fairy tale because you've been on the receiving end of a lengthy, multifaceted agenda to make you think bargaining is scary, difficult, time consuming and futile. Let's take a look at how outside forces, both intentionally and accidentally, have contributed to the decline of negotiation in commerce. (more…)
Fear of the marketplace
"Let us never negotiate out of fear. But let us never fear to negotiate."
-- John F Kennedy
"In North America and Europe bargaining is restricted to expensive or one-of-a-kind items (automobiles, jewellery, art, real estate, trade sales of businesses) and informal sales settings such as flea markets and garage sales. In other regions of the world bargaining may be the norm even for small commercial transactions. In Indonesia and elsewhere in Asia where locals haggle for goods and services everywhere from street markets to hotels, haggling is a strong cultural tradition that even children learn from a young age."
-- Wikipedia, "Bargaining"
There are some places in the world where to get a bargain means that you've used your market savvy to nick some of the vendors' profit back for yourself. It's a win in the game. In America, getting a bargain generally means the vendor had decided to lower her list price on a certain item for a short period of time. There is a "win" involved, but it's more like winning at slots than winning at chess. You'd not believe it from looking at the crazed shoppers waiting out front of Wal-Mart on Christmas Eve, but American-style bargain hunting is a far more passive experience than it is elsewhere.
I have a hypothesis that Americans are afraid of haggling. It's a carefully taught agoraphobia - in the true translation of the term, "fear of the marketplace." It has a twofold basis. On one side, the dogma that only the most clever can successfully negotiate a deal. On the other, the forced separation between buyers and sellers. Transactions are automated and anonymized. The pace is quickened to limit a consumer's ability to research actual value.
This is a pretty major topic, so I'll be doing this as a multiple article series over the next couple of weeks. To give you an idea of where we're headed, I've provided this handy timeline.